Creative Direction + Branding
As the agency of record, mÆdio created the brand identity and strategy for the now-defunct (unfortunately during the pandemic) music technology innovator, Muse Ovations. We coined their tag tagline “Innovate. Create. Enable” which drew from the company’s vision of inspiring and providing tools for musicians to be creative. The brand’s look pulled inspiration from electronic music’s early days while looking into a not-too-distant future.